Story of the RE/MAX Balloon
It’s one of the most recognized corporate symbols on the planet, and understandably so. At
seven stories tall, the RE/MAX Hot Air Balloon grabs attention wherever it flies.
First introduced at the Albuquerque Balloon Fiesta in 1978, the balloon perfectly represented
the RE/MAX network’s “Above the Crowd” commitment to quality. Today, the nearly 120
RE/MAX Hot Air Balloons in operation comprise the largest fleet on the planet.
In logo form, the RE/MAX Balloon is even more prevalent. It adorns countless business
cards, advertisements, vehicles, yard signs, billboards, websites, T-shirts – you name it. In
other words, the RE/MAX Balloon is virtually everywhere, and when people see it, they think
of the local RE/MAX agents they know.